Meet Ali
I work with individuals and businesses, bringing together 25+ years of B2B technology marketing experience with leadership and coaching.
I've spent my career working in technology marketing, leading and working alongside teams across the UK, Northern Europe and EMEA. I'm a strategic thinker, but also an activator and mobiliser. I like moving strategy into execution and getting things done.
Today, I bring that experience into my work with technology businesses, founders, leaders and professionals.
There’s a thread connects the work I do. A business may need strategic marketing planning and practical support to drive growth. A leader may be navigating change or working through an important decision. In both, I bring curiosity, structure and challenge to our partnership and we’ll work out what matters most and what needs to happens next.
My Approach
I work as a strategic partner and hands-on marketing leader. Focusing on both strategy and execution, working alongside your GTM Leaders to shape go-to-market direction, connecting marketing, sales, field engineering and partners together.
My approach is collaborative, pragmatic and focused on getting things done, so that you can grow.
Marketing
In a fractional or freelance capacity, I can step in when you’re entering a new market, moving beyond founder-led marketing, building your marketing function, or when you need support to activate your leaders and teams around a GTM plan.
Coaching
Confidential, non-directive and client led. I create a coaching space so that you can access your best thinking, gain clarity and move forward with accountability support.
I am currently training with The Coaching Academy. Sessions are 1:1, free of judgement and follow ethical guidelines.