Privacy Policy
Last updated: 26 September 2026
Who we are
Ali Dennett Ltd is responsible for the personal information collected through this website.
For the purposes of UK data protection law, Ali Dennett Ltd is the data controller.
You can contact us about privacy or your personal information at:
Email: hello@alidennett.com
Our company registration and registered office details are available on our Company Information page.
What personal information we collect
When you book a discovery call through this website, we collect:
your name
your email address
We may also collect limited technical and website usage information through cookies and analytics.
We do not intentionally collect special category or sensitive personal information through this website.
Whose information we collect
We collect information relating to people who:
book a discovery call;
contact us about our services; or
visit and use this website.
Why we use your information
We use your personal information to:
arrange and manage your discovery call;
communicate with you about the call;
respond to your enquiry; and
provide information about services you have asked us about.
We also use website analytics to understand how visitors use the site and to help us improve its performance and content.
Our lawful basis for using your information
Where you book a discovery call because you are considering working with us, we may process your information because it is necessary to take steps at your request before entering into a contract.
We may also rely on our legitimate interests in responding to enquiries, managing prospective client relationships and operating our business effectively, provided those interests do not override your rights and interests.
Where consent is required for non-essential cookies or analytics, we rely on your consent. You can change your cookie choices at any time using the Cookie Preferences link on this website.
Where we get your information from
We normally receive your name and email address directly from you when you book a discovery call or contact us.
Technical and website usage information may be collected through cookies and analytics technologies, subject to your cookie choices.
Who we share information with
We use a small number of service providers to operate our website and manage discovery calls. These include:
Squarespace — website hosting and website services
Calendly — scheduling and managing discovery call bookings
Zoom — hosting video calls
Google Workspace — email and business communications
Google Analytics — website usage and analytics, subject to your cookie choices
These providers may process personal information on our behalf where this is necessary to provide their services.
We do not sell your personal information.
International transfers
Some of the service providers we use may process or store personal information outside the UK.
Where this happens, we rely on the safeguards put in place by those providers and the requirements of UK data protection law to protect your personal information.
How long we keep your information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.
For discovery call enquiries that do not become an ongoing client relationship, we would normally retain basic contact and enquiry information for up to 12 months after our last interaction, unless there is a legal or business reason to retain it for longer.
If you become a client, information relating to that relationship may be retained for different periods in line with our legal, contractual and business record-keeping requirements.
Cookies and analytics
This website uses cookies and similar technologies.
Some cookies are necessary for the website to function. Other cookies, including analytics cookies, are optional and are used only in accordance with your cookie choices. ICO guidance requires visitors to be told about cookies and, where cookies are not strictly necessary, to be given an appropriate means of consenting to them.
When you first visit the site, you can accept all, decline all or manage cookies.
You can change your choices later using the Cookie Preferences link in the website footer.
Your data protection rights
Depending on the circumstances, UK data protection law may give you the right to:
ask for access to the personal information we hold about you;
ask us to correct inaccurate or incomplete information;
ask us to delete your information;
ask us to restrict how we use your information;
object to certain uses of your information;
receive certain information in a portable format; and
withdraw consent where we rely on consent.
Not all rights apply in every situation.
To exercise any of these rights, contact us at hello@alidennett.com.
Automated decision-making
We do not use the personal information collected through this website to make automated decisions about you or to carry out profiling that produces legal or similarly significant effects.
How to complain
If you have concerns about how we use your personal information, please contact us first at:
You also have the right to complain to the Information Commissioner’s Office (ICO) about how your personal information has been handled. ICO guidance says your privacy notice should tell people about this right.
Changes to this Privacy Policy
We may update this Privacy Policy if the way we collect or use personal information changes.
We will update the date at the top of this page when changes are made.